ABOUT US

Founded in 2024 by Alice Fraudeau, JOUME is a French brand of scarves that are hand-dyed and handcrafted using the cyanotype technique. As the brand grew, this expertise led to the creation of a home collection, featuring cushion covers inspired by the scarf designs. All of our products are entirely made in France, fostering close collaborations with local artisans and manufacturers.

JOUME also reflects a desire to revive a love for traditional techniques -methods that require time and patience, yet result in truly distinctive pieces. Each scarf is created through a carefully sequenced process spanning several days. Made to order, every scarf is unique, with no two pieces ever alike.

Alice graduated in fashion design from La Cambre (Brussels) and moved to Paris in 2018 to join the luxury fashion house Chloé, where she developed a deep expertise in delicate fabrics such as silk.

She later turned to entrepreneurship, co-founding a ready-to-wear brand, an experience that lasted several seasons, but it was her passion for craftsmanship that ultimately called her back.

She discovered cyanotype first on paper, then began experimenting with the process on fabric - her preferred medium. After months of testing, drawing, and refining, JOUME was born.

The brand launched on the markets of Île de Ré, later found its place in a Paris boutique, and is now available online, reaching customers worldwide.